Campaign | Motion | BrandingThe Streamer Awards
About
The Streamer Awards is an awards ceremony celebrating new, upcoming, and popular live streamers across different platforms. A big part of live streaming is the live chat log that viewers can type in while livestreams are on. Streamers and their relationship to the “chat,” has become a part of Gen Z culture and slang.
Strategy
The goal was to create a campaign that feels akin to internet culture, while also being new and fresh. The motion is heavily inspired by the live chat log scrolling and updating. Alongside that, the popping up of different secondary text and images were inspired from internet pop-ups. Since this awards ceremony is quite niche, the bold text and bright colors were the key to drawing in new viewers to the show.