Brand Identity

Folded: Art and Design Book Publisher & Store


AboutFolded is an art and design book publisher and store. Folded prioritizes creating a bold and fun environment for our customers to engage in the creative books they produce. Through humor, bold type, and colors, Folded grabs people’s attention. The goal was to make creative books gain more interest to people around the world. This influenced the playfulness of the copy and type seen throughout the brand.


















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