Electric Forest is a 4 day long music festival that's located in Rothbury, Michigan. The music performed consists of a mix of EDM, house, and techno. The venue is located within a forest unlike any other, where bright lights decorated trees create a whole new environment.
The
relationship between electricity and nature (human and plants) represents the vibrant energy of the festival space. Lights, people, and the forest all connect to what makes Electric Forest Festival a unique and riveting event. The importance of this concept is implemented through the brand's visual identity. Kirlian photography utilizes electricity to capture objects in unique light and silhouettes. Graphics were made to represent the same relationship through the photography itself, or photos to combine electricity, nature, and humans.