YNA LAYA


  1. Brklyn Film FestIdentity | Motion
  2. The Streamer Awards
    Campaign | Motion
  3. Parachute Brooklyn 
    Identity
  4. Folded
    Identity
  5. Drawing Movements
    Campaign | Motion
  6. Cypher
    Identity
  7. Puffa Jacket Display
    Type Design
  8. St. Ann’s Warehouse
    Design System
  9. Electric Forest
    Identity
  10. The Russian Tea Room
    Identity | Packaging

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Brand Identity

Cypher: NYC Dance Studio


AboutCypher Studios is a dance studio based in NYC. At Cypher, we prioritize the art and beauty of hiphop and freestyling within the dance scene. Because the term “cypher” refers to a freestyling circle, the idea of circles and emphasizing different moments withing type ties back to spotlighting dancers within a cypher. With the mix of using circles and typographic weights as motifs, Cypher symbolizes the energy and shifts within a dancer’s movements.

















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