Brand IdentityParachute Brooklyn
AboutParachute Brooklyn is an eclectic children’s cothing store located in the local neighborhood of Greenpoint, Brooklyn. Parachute Brooklyn specializes in buying, selling, and trading genty used or upcycled apparel for ages 0-12 years old. This charming and beloved store is dedicated to circular fashion, in which afforability, sustainability, and self-expression are at the forefront of the brand’s image and values.
StrategyHeavily inspired by the use of textiles, paterns, and the idea of fabric scraps, this rebrand represents the unapologetic and unique nature of reusing and recylcing one-of-a-kind chlothing. This new and bold rebrand fosters the core value of eco-concious habits in children, while remaining true to child-like spirits and creativity.